Husqvarna Automower: smart robotic mowing for complex lawns

Husqvarna Automower is a family of robotic lawn mowers designed to trim grass automatically while homeowners focus on other tasks, with models sold in North America through outdoor power dealers and large retailers.Husqvarna, 03/15/2024

Updated: 05/19/2026 | Reading time: approx. 10 minutes

By the AD HOC NEWS editorial team - specialized in product-led market coverage.

What Husqvarna Automower Is and How It Works

Husqvarna Automower is a range of battery-powered robotic mowers that cut grass automatically within a defined working area, returning to a charging station when needed.Husqvarna, 04/10/2024

The mower uses onboard sensors and a defined boundary system to stay within the lawn and avoid most obstacles, trimming small amounts of grass frequently to keep the lawn at a consistent height.Consumer Reports, 06/12/2023

Different Automower models support either traditional boundary wires or wire-free virtual boundaries, but all share the same basic idea of autonomous, programmable mowing rather than manual pushing or riding.Husqvarna, 02/20/2024

Why Husqvarna Automower Matters for Consumers and Industry

For homeowners, Husqvarna Automower can reduce the time spent mowing and help maintain a more even lawn appearance through frequent, light cuts instead of occasional heavy mowing.CNET, 07/28/2023

Battery-powered robotic mowers like Automower also avoid direct tailpipe emissions during mowing, which is relevant as many US states consider tighter rules on small gasoline engines.EPA, 01/05/2024

For landscaping professionals, robotic mowing can free up labor for higher-value tasks like trimming, planting and design, especially at sites that need frequent mowing such as corporate campuses.Husqvarna, 09/18/2023

Husqvarna Automower in the US and Global Market

Husqvarna sells Automower models through US dealers, specialty retailers and online channels, positioning them for suburban homeowners as well as commercial users.Husqvarna, 03/30/2024

US tech and home publications have regularly reviewed robotic mowers, including Automower models, as part of a broader shift toward smart outdoor equipment.The Verge, 05/18/2023

Globally, Husqvarna markets Automower in Europe and North America, reflecting growing interest in robotic mowing in regions with high labor costs and strong adoption of garden technology.Husqvarna Group, 11/21/2023

• Core function: autonomous lawn mowing in a defined area
• Power source: rechargeable battery packs
• Navigation: sensors and boundary system
• Control: on-device interface and compatible apps
• Target users: homeowners and some professional landscapers

Husqvarna Group, the company behind Husqvarna Automower, also markets outdoor power equipment under several brands for residential and professional users.Husqvarna Group, 10/10/2023

Husqvarna Group shares are listed on Nasdaq Stockholm under the ticker HUSQ B, and the group has the ISIN SE0001662230.Husqvarna Group, 02/01/2024

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.