The Cellcom TV+ from Cellcom Israel Ltd - streaming, triple-play and 4K in the living room

Reviewed: ad hoc news Bestseller & Flagship desk. Edited and checked on 2026-06-23, 00:16. Details in the imprint.

The Cellcom TV+ box sits like a quiet matte-black brick under the living-room screen, its tiny status LED glowing while you flick through channels with the light, clicky remote. It is Cellcom Israel Ltd’s way of turning a plain TV into a connected hub for TV, broadband and streaming.

What Cellcom TV+ offers

Cellcom TV+ is Cellcom’s Android TV based set-top box for its converged TV service, bundling linear Israeli channels, VOD catalogs and third-party streaming apps in one interface. The device is offered mainly as part of Cellcom’s fiber and triple-play bundles to household customers.

The box supports up to 4K UHD output on compatible televisions, and integrates a unified program guide, catch-up TV and cloud recording options in selected packages. For many Israeli families it turns the basic wall socket for internet and TV into a single, tidy platform in the living room.

How it feels in daily use

In practice the Cellcom TV+ interface resembles a modern Android TV home screen, with rows of recommendations and recently watched channels sitting above app tiles. Reviewer Matan Hazi from Israeli tech outlet Walla has praised the remote’s clear buttons and quick response when zapping between HD channels.

Voice search via the built-in microphone lets you call up shows without typing on a clumsy on-screen keyboard, though results depend heavily on app integration. Scrolling through the electronic program guide feels clean and reasonably fast, even on older mid-range televisions that customers often pair with the box.

Bundles, pricing and apps

Cellcom TV+ is typically sold in monthly bundles combining TV, broadband and sometimes mobile, with campaign prices that vary by speed and channel package. Cellcom does not publish a single RRP for the box, focusing instead on all-inclusive subscription tariffs for households.

Supported apps include international services such as Netflix alongside local players like STINGTV, with catalog depth depending on each subscription. CEO Avi Gabbay has underscored in recent presentations that the TV platform is designed to be flexible enough to absorb new OTT partners without replacing customer hardware.

Strengths and where it falls short

One clear strength of Cellcom TV+ is that it hides much of the network complexity from the user. There is one HDMI cable, one power cord, and then the familiar feeling of pressing a number key and seeing a crisp HD channel appear almost instantly. Setup wizards walk users through Wi-Fi or Ethernet configuration in a few screens.

On the other hand, some long-time customers have criticized occasional interface lag when many apps update in the background, and the fact that deeper image settings are limited compared to premium standalone streaming boxes. Power users who like granular tone-mapping controls may therefore still prefer dedicated devices from global brands.

Role in Cellcom’s strategy and shares

For Cellcom, the TV+ platform is more than a gadget; it is a retention tool that keeps broadband and mobile customers inside the company’s ecosystem. CFO Yaniv Dayan has pointed out that multiplay customers show lower churn and higher average revenue per user than single-service subscribers.

Cellcom Israel Ltd shares (ISIN IL0010834373) trade on the Tel Aviv Stock Exchange, where the company is listed in the local communications segment, giving investors direct exposure to the TV and broadband growth story in Israel.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.