Why Hornbach’s MyProject app quietly changes DIY weekends

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-20, 12:22. Details in the imprint.

With the MyProject app from Hornbach, your next DIY weekend starts on the sofa rather than in the aisle with a lost look. The app wants to be the digital workbench where ideas, shopping lists and project steps sit neatly side by side. And it tries to speak both beginner and pro.

What the MyProject app offers

Open the MyProject app and the first impression is tidy rather than flashy. Large tiles guide you to project inspirations, your saved plans and shopping lists, clearly aligned with Hornbach's core DIY categories like construction, gardening and interior design.

Hornbach positions the app as a central hub where customers can research projects, create material lists and connect them with specific store assortments. In practice, this means fewer handwritten notes and less guesswork when you stand in front of the shelf on Saturday morning.

Project planning on the sofa

The core feature is project planning: users can browse pre-structured projects, from terrace decks to bathroom makeovers, and tailor them to their own dimensions and preferences. The app translates these choices into concrete product suggestions from the Hornbach assortment.

Instead of juggling bookmarks and screenshots, the app stores all needed items under one project. That feels surprisingly calming when you plan larger jobs with many small parts, because you see quantities, prices and availability bundled in one place.

Shopping lists that match the shelves

From each project, the MyProject app generates shopping lists that map directly to article numbers and product names at Hornbach, both for online ordering and for in-store pickup. This reduces the risk of grabbing the wrong screw length or paint base.

In some markets, the app connects with click-and-collect options and stock indicators, so you can check if key materials are available at your chosen store before driving over. For DIYers who only have evenings or weekends, that is a practical time saver.

Integration with the Hornbach ecosystem

MyProject is tightly woven into Hornbach's broader digital strategy, which includes an extensive online shop and in-store services such as project advice. The app essentially serves as a personalized front end, translating the wide assortment into your individual to-do list.

Registered customers can link projects across devices and access them via web and mobile, which is handy when you plan on a laptop but shop with your phone. Loyalty functions and customer accounts also feed into this, offering a consistent experience across touchpoints.

Where the app still feels limited

Despite its breadth, the app is not a full CAD tool or 3D planner. Complex room layouts or custom carpentry designs still require additional software or professional planning services, something Hornbach acknowledges in its broader service portfolio.

Some users will also miss deep integration with third-party tools or cross-retailer comparisons. MyProject is clearly optimized around Hornbach's ecosystem, which is logical from a retail perspective but less flexible for shoppers who spread purchases across several chains.

Target users from beginners to pros

The design deliberately avoids jargon-heavy menus. Beginners get guided project templates and images, while experienced DIYers can jump straight into list building and price checks. That mix makes the app accessible without feeling patronizing for seasoned users.

Artisans and small contractors might not find every specialist workflow they use in their day-to-day, yet the app can still function as a quick estimating and ordering tool for standard materials. For those users, speed and clarity matter more than fancy visuals.

How it compares in the market

Many DIY chains now offer apps for coupons or simple product search, but MyProject leans more into project thinking and less into pure catalog browsing. The emphasis on structured project plans and direct material mapping sets it apart from basic store apps.

For Hornbach, that focus is consistent with the company's brand positioning around ambitious projects rather than small decorative purchases. The app reflects that by giving big jobs, from roof renovation to full garden redesign, a digital home.

Company context and share reference

MyProject is one piece of Hornbach Holding's broader digital investment, which spans e-commerce, store modernization and data-driven services for both private and professional customers. For the group, each app installation deepens customer ties beyond the occasional store visit.

Shares of Hornbach Holding (DE0006083405) trade on Xetra in euros.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.