The EnBW mobility+ app. How EnBW is tying charging, tariffs and roaming together

EnBW mobility+ app users know the feeling: you tap the screen at a rainy highway rest stop, see a row of blue pins light up on the map, and the smell of wet asphalt suddenly matters less. The app quietly shows which charger is free, what it costs, and how long your coffee will last.

What the mobility+ app does

EnBW mobility+ is EnBW’s central smartphone app for finding, using and paying for public charging points across large parts of Europe. It bundles navigation, live availability, tariff details and billing for hundreds of thousands of AC and DC points into one interface for private and business drivers. According to EnBW, the app connects to more than 500,000 charging points in its roaming network in Germany and neighboring countries. EnBW mobility+ product page

Product manager Markus Eisele explains in EnBW’s e-mobility materials that the app is designed to reduce “range and tariff stress” and make switching to electric cars feel as normal as driving to a fuel station. EnBW group and management overview The app supports typical features like route planning with charging stops, filter options for connector types and charging power, and a clear display of the chosen tariff for each session.

Pricing, tariffs and roaming

One of the app’s most practical elements is transparent pricing. Users can see their tariff and the kWh rate at each station upfront, with EnBW offering models such as a standard tariff and a subscription-based Viellader tariff for frequent drivers. EnBW mobility+ tariffs overview That means no surprise receipts days later.

Beyond EnBW’s own fast-charging parks on autobahns and in cities, the app integrates roaming partners across Europe, covering a broad network of third-party charge point operators. EnBW states in its e-mobility communications that this roaming access is a key feature for long-distance drivers and business fleets who need consistent authentication and billing in one app for different operators. EnBW business e-mobility solutions

App experience and features

On the smartphone, the mobility+ interface opts for large icons and clear fonts, which matters when you stand in bright sun on a forecourt and try to see the screen. Filters let users select connector types such as CCS, CHAdeMO and Type 2, maximum charging power, and station operators. The map view shows live availability where supported, while a list view provides an alternative for those who prefer text.

Users can authenticate at many EnBW chargers directly through the app or via an associated RFID card, with the app keeping a charging history and invoices in digital form. For business drivers, that makes expense documentation easier: sessions are listed with time, place, kWh and cost in one structured overview. In addition, EnBW emphasizes in its product description that the app supports route planning with dynamically suggested charging stops based on vehicle consumption assumptions and charger locations. EnBW public charging solutions

Role in EnBW’s e-mobility strategy

CEO Andreas Schell, who took over the top job at EnBW in 2024, highlights e-mobility infrastructure and related digital services as a central growth area in his public statements and interviews. In this context, the mobility+ app is more than a convenience tool – it is the digital front door to a charging network that EnBW has expanded aggressively over the past years, with a focus on high-power DC sites along motorways and in urban hubs. Interview with EnBW CEO Andreas Schell

Each charging session booked through the app represents regulated power sales and, at EnBW-operated sites, additional margin on infrastructure investments. For retail investors, that means the mobility+ app helps channel demand into EnBW’s own network and contracted partners, effectively monetizing both kilowatt-hours and digital services such as pricing models and roaming agreements.

Context and stock perspective

On the market, EnBW Energie Baden-Württemberg AG positions its mobility+ app as a central piece in its electrification ecosystem, linking private drivers, corporate fleets and roaming partners into one digital access point. That increases customer stickiness in a competitive charging market where simple, reliable apps often matter as much as charger locations. The EnBW Energie Baden-Württemberg AG stock trades in Frankfurt and other venues, with investors watching e-mobility volumes as a relevant indicator for future retail and infrastructure revenues.