Oriental Pearl Tower hosts Pop Land through 1 November

Oriental Pearl Tower (Dongfang Mingzhu) in Shanghai is hosting the Pop Land carnival tour through 1 November 2026. The Labubu-themed event places interactive games and a temporary dessert pop-up beside one of China's best-known television towers.

Pop Land brings nine games to Oriental Pearl Tower

The Shanghai stop began on 31 August 2026 and continues through 1 November 2026 at Oriental Pearl Tower in Pudong New Area and Shanghai No 1 Department Store in Huangpu district. The opening ceremony took place on 4 September 2026 at the tower's outdoor plaza, while the wider tour follows a treasure-map adventure centred on Labubu.

Visitors to the tower-side carnival area can try nine interactive games. Pop Bakery, a dessert brand under Pop Mart, is also running a limited-time pop-up with character-themed ice cream, cookies and other desserts. The programme is presented as a two-landmark city experience rather than an activity confined to the observation decks. The official event details identify both the date and the tower venue.

How the carnival fits the Shanghai landmark

The tower stands at No 1 Century Avenue in Lujiazui, Pudong New Area, with the Huangpu River and the Bund forming the wider urban setting. Its spherical observation areas and broadcasting structure give the temporary carnival a different context from the tour's second venue, a pedestrian shopping district in central Shanghai.

Construction began in 1991, the structure was completed in 1994 and the tower opened to the public in 1995. It rises 468 metres, including its antenna, and was designed by the East China Architectural Design and Research Institute with chief designer Jiang Huancheng. These details place the Pop Land installation within a landmark built during Pudong's major period of development. A specialist architectural record describes the tower's 468-metre structure and its location beside the Huangpu River.

The event also connects the tower's lower public areas with the city-history displays associated with the site. The Shanghai government guide says that combination tickets can pair the carnival with the Shanghai Urban History and Development Museum, while other combinations include dining or a hotel stay. The carnival games themselves require tickets, and entry arrangements can vary by venue.

Visiting Oriental Pearl Tower: what travellers from Western Europe should know

• The Pop Land carnival tour runs at Oriental Pearl Tower through 1 November 2026. The listed address is No 1 Century Avenue, Pudong New Area, Shanghai.
• The tower venue includes nine interactive games and the Pop Bakery pop-up. The official guide says some activities require tickets and that entry arrangements vary by venue.
• Metro Line 2 or Line 14 reaches Lujiazui Station, from which the tower is accessed in the Pudong financial district.
• Entry requirements depend on your nationality; UK travellers can check the FCDO travel advice at gov.uk/foreign-travel-advice, Irish travellers the Department of Foreign Affairs at ireland.ie.

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Frequently asked questions about Oriental Pearl Tower

When does the Pop Land carnival tour take place at Oriental Pearl Tower?

The tour runs at the tower through 1 November 2026, after beginning its Shanghai stop on 31 August 2026.

What is happening at Oriental Pearl Tower during Pop Land?

The tower-side carnival area has nine interactive games and a Pop Bakery pop-up with character-themed desserts.

Where is Oriental Pearl Tower and how do you get there?

It is at No 1 Century Avenue in Lujiazui, Pudong New Area, Shanghai. Metro Line 2 or Line 14 serves Lujiazui Station.