Aveda Invati Ultra Advanced Shampoo Light - 6.7 fl oz Bottle

Aveda Invati Ultra Advanced Exfoliating Shampoo Light is a 6.7-fl-oz shampoo for fine to medium thinning hair. Aveda lists the bottle at $39.00 and describes the formula as a gentle exfoliating cleanser for the scalp and follicles.

Size And Formula

The US bottle contains 6.7 fl oz or 200 ml. The ingredient list includes salicylic acid, caffeine, ginseng root extract, turmeric root extract, ginger root extract, and amla fruit extract, while the formula uses cleansing agents including sodium methyl cocoyl taurate and decyl glucoside. Aveda lists the 6.7-fl-oz size and ingredients.

Aveda identifies the shampoo as sulfate-free and describes the Invati system as using botanical ingredients, including eclipta and ginger. The product belongs to the exfoliating-shampoo category rather than a conventional moisturizing shampoo.

Light Compared With Rich

The Light version is intended for fine to medium thinning hair. The Rich version is intended for medium to thick thinning hair, and Aveda lists the same 6.7-fl-oz size and $39.00 price for that version. Aveda distinguishes the two formulas by hair thickness.

The earlier Invati Advanced name appears in older US listings, while Aveda's current US pages use Invati Ultra Advanced. That naming change matters because the current page identifies the Light bottle as 6.7 fl oz, whereas an older Aveda FAQ listed an 8.5-fl-oz bottle at $21.00.

Price And Position

Aveda's US listing places the 6.7-fl-oz bottle at $39.00 as of 09/24/2026. Nordstrom lists the Light shampoo in the same 6.7-fl-oz size, with a previous price of $39.00 and a temporary lower displayed price.

The bottle is positioned as one step in the Invati Ultra Advanced thinning-hair system. Its formula combines exfoliating salicylic acid with botanical extracts and fragrance ingredients, including linalool, citral, limonene, and citronellol.

Who It Fits Best

Invati Ultra Advanced Exfoliating Shampoo Light fits shoppers looking for a scalp-cleansing shampoo made for fine to medium thinning hair. The 6.7-fl-oz format and $39.00 list price place it in Aveda's prestige hair-care range.

The Light and Rich labels provide the clearest use distinction: Light is for fine to medium hair, while Rich is for medium to thick hair. The product is therefore best matched by hair thickness rather than by the Invati name alone.

Verdict For Fine Hair

Aveda Invati Ultra Advanced Exfoliating Shampoo Light is a botanical exfoliating shampoo with a 6.7-fl-oz fill size, salicylic acid, caffeine, and multiple plant extracts. Its clearest use case is fine to medium thinning hair, while medium to thick hair is assigned to the Rich formula.